Growing a High-Tech Microfluidics Company: From Lab Bench to Market
Recorded On: 04/28/2018
The aim of this tutorial is to give an insight from both the entrepreneurs’ and investors’ perspective in starting and growing a high-tech company. Vivienne will present an overview of Cellix’s history, expertise, developed products, and how their R&D was financed through fundraising and national and European grants. Pros and cons will be highlighted along the way. In particular, Vivienne will share her experiences in growing a company focused on high-tech product development, the biotech axioms and landmines, helpful hints from an entrepreneurs’ perspective on company structure, marketing and sales (including establishment of a network of distributors), the importance of IP protection for small companies, and raising finance.
The venture capitalist (VC) perspective will focus on the challenges faced by a start-up company to follow the winding path from the idea to the market. The manager’s skills and his/her human quality are one of the most important and most difficult part to be addressed by VCs before investing in a start-up company. The challenges are everywhere for the manager: on product development, business, competitive environment, recruitment, and people motivation. The role of the VCs is to provide funds to the company and share his/her experience gained with other start-up companies. The VCs have also a listening role of the managers who are usually alone to take the final decisions, sometimes difficult ones. This role is possible if a good relationship has been built along the way of the investment story.
CMLE Credit: 1.0