SRL Marketing: A Method to Promote Instruments and Services Within Your Facility

About the Speaker

David Leclerc

Director, CAT Facility at the University of Chicago

David Leclerc is the Director of the Cytometry and Antibody Technology (CAT) Facility at the University of Chicago. With over 20 years of expertise in the field, David is passionate about implementing cutting-edge technologies and fostering innovative multi-media solutions to encourage its adoption within the research community. Beyond his role at the University of Chicago, David is a tenured member of the GLIIFCA Board of Directors, President of the Chicago User Group, Creator of the FixYourFlowDepot (a video repository on cytometry maintenance and repair), and host of the ChUG Podcast.

Webinar Summary

An important function of a shared service laboratory (SRL) is the promotion of novel technologies for the benefit of the research community. This webinar introduces a systematic method to help SRL’s optimize their efforts when advertising new instruments/services within their facility. The GSTIC approach (Goal/Strategy/Tactics/Implementation/Control) allows SRLs to design a methodical approach to identify objectives/tactics, and most importantly, a clear set of expectations to evaluate the success of your strategies.

Learning Objectives

1. Understanding the GSTIC Approach: Participants will gain knowledge about the GSTIC approach and its application in increasing the value of services within a Shared Service Laboratory (SRL).

2. Applying GSTIC for Marketing Goals: Participants will learn how different components of the daily activities within an SRL can be utilized to support marketing objectives, emphasizing practical application.

3. Exploring Communication Channels: Participants will gain insights into the various communication channels that exist between an SRL and its users. This includes an examination of the pros and cons associated with different options, fostering a comprehensive understanding of effective communication strategies within an SRL context

Who Should Attend: SRL Managers and Staff

CMLE Credit: 1.0