The home of DRAQ5, DRAQ7 & now DRAQ9! We invented DRAQ5(tm), the far-red, live cell-permeant DNA probe cited in 9000 papers, simplifying: cell analysis, - no RBC lysis; and cell cycle analysis - no fix-perm-RNAse. Far-red viability dye DRAQ7(tm) offers a unique approach to dead cell exclusion, apoptosis assays, real-time cell health and cell sorting. DRAQ9(tm) enables real-time cell-by-cell tracking, spheroid painting (sizing & masking) and labels cytoplasmic structures to monitor cell state.